Microsoft is reportedly considering bringing Android applications to its mobile and PC operating systems.
According to a recent report by The Verge, Microsoft is seriously considering making Android applications available on its operating systems. Microsoft's app deficit, particularly on its mobile operating system though also on its PC operating system, has been noticed by many and has kept some consumers from venturing to Microsoft's mobile offerings. With the rise and fall of "Flappy Bird," it was hard not to notice that Microsoft was not in the mix. Microsoft has struggled to generate developer interest in its apps across phones, tablets, and PCs and sources familiar with Microsoft's plans say that the company may allow Android apps to circumvent this problem.
While adding Android apps to Windows devices is one option for Microsoft, there have been several other suggestions for the tech giant. Some say that Microsoft would be better off dumping its Windows Phone line altogether and making "forked" Android phones. More likely, Microsoft would turn to Intel's suggestion of a dual OS. Intel has been pushing its Dual OS concept to allow PC makers to create hardware that runs both Android and Windows. Another option is BlueStack's ARM processor which allows users to run Android apps inside Windows. Microsoft's internal motto in the 1990s may also be part of its decision to add Android functionality, whether this means just apps or more, to its devices: "embrace, extend, extinguish." By embracing what it knows already works, Microsoft could keep itself in the mobile race and perhaps drive some consumers from iOS and Android. Though it is unlikely that Microsoft could "extinguish" Android, the first two factors - embrace and extend - could be just the push Microsoft needs to finally be a serious competitor in the mobile market.
According to a recent report by The Verge, Microsoft is seriously considering making Android applications available on its operating systems. Microsoft's app deficit, particularly on its mobile operating system though also on its PC operating system, has been noticed by many and has kept some consumers from venturing to Microsoft's mobile offerings. With the rise and fall of "Flappy Bird," it was hard not to notice that Microsoft was not in the mix. Microsoft has struggled to generate developer interest in its apps across phones, tablets, and PCs and sources familiar with Microsoft's plans say that the company may allow Android apps to circumvent this problem.
While adding Android apps to Windows devices is one option for Microsoft, there have been several other suggestions for the tech giant. Some say that Microsoft would be better off dumping its Windows Phone line altogether and making "forked" Android phones. More likely, Microsoft would turn to Intel's suggestion of a dual OS. Intel has been pushing its Dual OS concept to allow PC makers to create hardware that runs both Android and Windows. Another option is BlueStack's ARM processor which allows users to run Android apps inside Windows. Microsoft's internal motto in the 1990s may also be part of its decision to add Android functionality, whether this means just apps or more, to its devices: "embrace, extend, extinguish." By embracing what it knows already works, Microsoft could keep itself in the mobile race and perhaps drive some consumers from iOS and Android. Though it is unlikely that Microsoft could "extinguish" Android, the first two factors - embrace and extend - could be just the push Microsoft needs to finally be a serious competitor in the mobile market.
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